A new initiative from London Youth Choirs (LYC) has been launched in response to “ongoing inequality and lack of diversity” in the UK’s cultural and creative industries.
LYC Voices aims to promote “the vocal talents of London Youth Choirs’ diverse membership” to commissioners across film, television, gaming, audio recording and corporate events.
LYC, a charity that works with young people aged from seven to 23-years-old, said that over the last three years it has experienced increased requests from major broadcasters, studios, brands and public bodies including the BBC, ITV, Netflix, Lego, Mercedes-AMG Petronas Formula 1 Racing, and Transport for London”.
Rachel Staunton, LYC artistic director and co-founder, said: “The creation of LYC Voices positions us to address access to the professional world of performing arts for those who wouldn’t ordinarily get the chance.
“Alongside our weekly work to make LYC membership as inclusive and welcoming as possible, we now want to maximise the opportunities we offer to our young people, and the platform we give them for their talent and success to be showcased at the highest level.”
Any profits made by LYC Voices, a wholly-owned subsidiary company, will be re-invested in the parent charity.
LYC CEO Nina Camilleri added: “We know that the creative industries are in need of diverse young choirs that reflect the society and culture that we live in today, and we want to ensure that all of our young people feel entitled to take their part.
“LYC Voices is a win-win for young people of all ages and backgrounds across London and the creative industries, and we hope also a model for increased enfranchisement and representation in the creative industries as a whole.”
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