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DIGITALISM returns to British Art Fair 2025 after inaugural success. The first ever art fair section dedicated entirely to digital art, was launched at British Art Fair 2024 to wide acclaim.
Following its success, a larger edition of Digitalism will be installed at the Fair in 2025 with 22 stands and a sensational showcase of new work by over 60 digital artists. The art ranges from AI, digital painting, sculpture and photography to moving image art, robotic sculpture, Augmented Reality (AR) and Virtual Reality (VR) installations. Produced and curated by prominent academic and interdisciplinary artist, Rebekah Tolley, Digitalism is arranged as part traditional fair with stands and part installation. It is held across two top floor galleries at Saatchi Gallery, providing visitors with both beautiful art to enjoy and
immersive experiences. Specialist art dealerships are on hand with advice on collecting and displaying digital art.
“Digitalism at British Art Fair brings together some of the most innovative artists working at the intersection of art and technology today; but more than that, it is an art movement in its own right — a new ‘ism’ in the story of art. At the same time, it recognises and reflects the long and rich history of digital arts, honouring the pioneers who laid the foundations while pushing the language forward into the present and future.”
Rebekah Tolley
2025 Highlights
The Original Quantel Paintbox Artists Adrian Wilson, Kim Mannes-Abbott, Micha Riss
Launched in 1981, British tech pioneer Quantel revolutionised visual culture with its £150,000 Paintbox: the world’s most advanced digital image workstation. Designed for artists, with an intuitive, stylus-driven interface, it required no coding. In 1984, ten UK art colleges received Paintboxes, sparking a wave of digital creativity. Kim Mannes-Abbott used hers to create MTV Europe’s trailblazing visual style. Adrian Wilson became the first artist to specialise in digital paint photo manipulation. Across the Atlantic, Micha Riss built an award-winning career, including an Emmy. Their works now feature in top collections, including the Victoria & Albert Museum, and will be shown collectively for Digitalism.
MA Gallery presents VitaliV Schematism: A New Language of Digital Art
Born in 1957 in Odessa (in Ukraine, USSR at the time), artist VitaliV is celebrated as a veteran of the digital art world. He first studied engineering at the Odessa Maritime College followed by classical painting at the Academy of Arts in St. Petersburg, where as a student he lived in the legendary St. Petersburg underground art squat, Apteka Pelya Mansards. In 1989 he won a scholarship to Norwich University College of the Arts, later moving to London. Here VitaliV established an art community known as Bank, based in the former Barclays Bank building in Hoxton. It was a pioneering multimedia arts centre
where he held a series of OMSK short film festivals, organised conceptual art exhibitions, sculpture shows (including monumental sculptures), video installations and displayed works produced in new, digital, media formats. VitaliV calls his style Schematism, described by MA Gallery as “bringing together‘the clarity of architectural design with the emotional weight of art that lingers.” @magallery_london
Marco Conti Šikic (MCSK)
Marco Conti Šikic graduated in Art from the Accademia in Rome, and in Architecture and Art from La Sapienza University and the École Nationale Supérieure des Beaux-Arts in Paris. He has explored art, architecture, illustration, and 3D design. In 2010, he founded Tada_Lab a digital visualisation company for architects, collaborating with renowned studios like Jean Nouvel and Renzo Piano in Paris. In 2016, he transitioned to a full-time career in fine art, blending classical techniques with modern digital media such as AI, coding, and generative art. His work has been showcased internationally, with standout pieces like the DOMVS series, which merges digital painting with 3D elements.
He is the co-creator of The Conversation, Marina Abramovic’s AI Alias, with Abramovic and Hans Ulrich Obrist, for the first edition of SXSW London, 2025. Since 2021, Marco has been the founder and art director of Code Green, a leading Web3 nonprofit that leverages art and technology for climate and social activism. @marcocontisikic
Aether Elf
Edinburgh artist Aether Elf originally trained in traditional media, shifting to AI-assisted creativity after chronic pain made her previous methods inaccessible. Her transition included an exploration of both legacy Computer Arts and AI. Out of this creative journey was born ‘Alien Forest’: an evolving universe of fungi, surreal beings, and otherworldly organisms that has created an absolute storm (and attracted massive followings) on social media. Elf’s output includes fashion, music and 3D objects. @aetherelf
The WOWOW Gallery presents Jonathan Mitton.
The WOWOW Gallery opened this year as an exclusively digital art gallery. AI prints by well-known artists including Lara Julian will be launched at the Fair. The gallery is pleased to be showing a range of works by the renowned holographic artist Jonathan Mitton.
Mitton’s holographic works include groundbreaking motorised display devices called Time Machines that became iconic in the field, and a controversial Hardcore Holography series which was included in the Barbican Art Gallery’s exhibition Seduced: Art and Sex from Antiquity to Now (2007/8). The artist’s collaborative projects include stage and light design for Echo & The Bunnymen and founding the Surreal Vintage movement (2012-2020). His work has been exhibited internationally with pieces in collections including the Museum of Holography (Washington). @the.wowow.gallery
Cristina Schek
Entirely self-taught, artist Cristina Schek uses digital montage to craft whimsical yet thought-provoking compositions inspired by the Surrealists and Old Masters. The Transylvanian-born, London-based artist has won a host of awards in recent years including First Prize in the Young Masters People’s Choice Award (2025) and Highly Commended for the Rudolph Blume Foundation Acquisition Award (2025) and the 2023 W4 Fourth Plinth for her public artwork The Ceiling In The Sky. @cristinaschek
Cem Hasimi
Cem Hasimi returns to Digitalism this year. Originally from Turkey, his artistic journey in London began as an award-winning art director, crafted compelling narratives for top brands. This experience laid the groundwork for his transition to digital art and animation and in this field he has captivated audiences from New York to Miami to Lisbon. A highlight of his recent career was a solo exhibition at Frameless London. @cemhasimi
Julien Durand
Originally from the French Reunion Island, Julien Durand currently lives in Los Angeles. He has had an impressive exhibition programme, taking part in DreamForum London (2023) and exhibiting an animated piece at Harajuku, Shibuya, Tokyo (2024). This year he has shown at the Art Golden Gai in Tokyo, The Open Gallery, Buenos Aires, at the Upscale Conference in San Francisco, and at AI on The Lot, the largest AI film conference held in LA this May. @julienaiart
Ricardo Couto
Known in the digital realm as AI TimeMachine, Ricardo Couto has spent the last two years devoting himself to mastering the language of AI imagery. His work drifts between epic fantasy and cosmic surrealism, each piece a portal into timeless landscapes shaped by his inner visions. He describes his futuristic works as “not just images, but fragments of thought transformed into immersive worlds, inviting you to step inside and lose track of time.” @ai.timemachine
KWEL
Nole Kwel, (known as KWEL), is a Hong Kong–born, UK-based AI artist whose emotionally driven works combine storytelling and visual design. For Digitalism she presents KWEL: The Shiny Feed and the 3AM Silence works which explore the rhythm between our public and private selves. “Through AI-generated hybrid imagery, I capture the cycles of rise and fall, burn and cool, showing how light and shadow together form a whole self.” She says. @kwel_aiartdaily
Ruby Pluhar
Ruby Pluhar is a photographer and director who brings intense creativity to picturing people in performance and couture, as shown in her recent freelance work with fashion houses Givenchy, Erdem, Dior, Alexander McQueen as well as the Royal Ballet and Opera House. @rubypluhar
Matt Black Art
Matt Black Art is a London-based digital artist who uses Synthography, a new art form which combines text with AI photorealistic photography, to create experimental works with an element of storytelling.
Find Digitalism on the second floor of British Art Fair, 25th-28th September 2025 , Saatchi Gallery, London
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