London Underground Art Deco posters on show at transport museum

As the main form of advertising at the time, they were put up at Tube stations to entice passengers to explore the city’s leisure hotspots, shop the latest fashions, indulge in evening entertainment and embrace the thrill of modern travel.

“It really showed how modern London transport was, how progressive they were,” exhibition curator Georgia Morley told BBC London.

Although a century old, the posters were still appealing, with a “glamourous and opulent feel”, Ms Morley said.

“A lot of the things these posters are advertising we still want to do in London today – going to the theatre, shopping, going to the zoo, or the riverside – they’re still really exciting,” she said.

While posters promoting the network were first introduced in the early 1900s, Ms Morley said the Art Deco designs had been the most captivating to date.

“Art Deco was really effective in transport posters because it had bold lines, simple geometry, and really bright colours and when you’re travelling on the Tube, you need to understand the message and the imagery immediately.”