In a world where memes often live and die within minutes, one has been immortalized in a unique, larger-than-life tribute to none other than Elon Musk. A nine-foot-tall sculpture of Musk, inspired by a poorly drawn portrait that went viral on Reddit six years ago, was spotted cruising through Brownsville, Texas, behind a Tesla Cybertruck. This eccentric piece of art is the brainchild of Louis XXII, a French tech entrepreneur and co-founder of ElonRWA, a “real world asset meme” token created on Ethereum’s second layer.
Louis XXII, however, insists the statue isn’t some sly marketing gimmick to boost ElonRWA’s value. Instead, it’s all about bringing a bit of fun and humor into the real world—proof that memes can escape the digital universe and make a big, foam-and-fiberglass splash.
Earlier this year, the same creative collective, FeistyDAO, commissioned a mural based on the same viral meme, emblazoned with the phrase “Occupy Mars.” The mural was painted by local Brownsville artist Carlos Manuel Guerrero, adding a touch of hometown flavor to the project. Clearly, FeistyDAO is on a mission to blur the lines between the meme world and reality, one giant sculpture or mural at a time.
The Musk sculpture, built in Utah and crafted from foam and fiberglass, arrived on August 15, where it received a shiny bronze-like paint job that made it look as serious as an art museum centerpiece. But make no mistake—this project isn’t about taking itself too seriously. It’s a whimsical nod to the kind of Internet culture that Musk himself frequently engages with on platforms like X (formerly Twitter).
While some might raise an eyebrow at the thought of towing a massive Musk sculpture through Texas, Louis XXII and FeistyDAO are all about embracing the lightheartedness of Internet trends and turning them into something physical, fun, and surprisingly artistic. The project also shows the potential for NFT projects to engage with the real world in ways that transcend market fluctuations.
The next time you see a Tesla Cybertruck with a nine-foot Elon Musk statue in tow, remember—it’s all just a meme… that got way out of hand.
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