Orion and Barbican strike exclusive landmark partnership to showcase original moving digital artworks in The City

• Original digital moving artworks will be showcased on one of the highest resolution public LED screens of its kind in Europe (1.2mm pixel pitch), spanning over 30m in length and 5.5m in height
• The screen forms part of Orion’s Panorama St. Paul’s development; a transformative new office headquarters located in the heart of the Square Mile
• The artworks will be curated by the Barbican, with the screen becoming operational and open to the public in 2027
• The screen will support the City of London’s ambition to become a vibrant thriving destination, and further underscores its long history of support for the arts and culture

Orion Capital Managers and the Barbican have entered into an exclusive partnership agreement to showcase original digital moving artworks at Panorama St. Paul’s on 81 Newgate Street; a new 592,000 sq. ft office being developed adjacent to St. Paul’s in the City of London.

The new partnership forms part of Orion’s placemaking drive – having reached an agreement last year with the City of London Corporation to pedestrianise King Edward Street to create Greyfriars Square – which will become the Square Mile’s largest public square (measuring 3,000 square metres).

The LED video screen, set to become operational in 2027, will run the length of a newly created pedestrian route going through the site, connecting Greyfriars Square and St. Martin’s Le Grand. The screen is 5.5m in height, spanning the ground and first floor of the building, and will be over 30m in length. The pixel pitch (density) of 1.2mm will make the screen one of the highest resolution public LED screens of its kind in Europe.

To create a landmark arts and culture destination nestled within the heart of London’s iconic Square Mile, the Barbican’s Immersive team will curate unique creative content for the digital wall from the building’s completion date. This will be a series of exciting moving digital artworks for the public to engage with at a scale not seen before in the Square Mile. As part of the partnership, Orion Capital Managers will also become the lead sponsor of Barbican Immersive exhibitions held at the Barbican Centre each summer. The content will be original works of digital moving art, which can take many forms. This could work as one immersive experience or be multi-channel content. The screen will have the capabilities to showcase stand-alone digital artwork, but can also draw upon film, video, and performance-related footage related to Barbican programming, which will extend the Centre’s programme across the city. 

Aref Lahham, Founding Partner at Orion Capital Managers, said:

“This partnership marries well into our wider strategy in the redevelopment of Panorama St. Paul’s; to create a truly outstanding office asset with best-in-class amenities in a prime location. The very best offices in the most sought-after European cities continue to benefit from intense competition among companies for top-quality, well-located space that offers something special to their employees.

The new digital wall will represent something unique at the intersection of business, arts and culture with the curatorial oversight of the Barbican. In Panorama St. Paul’s we are determined to create an asset that represents an oasis within the bustling heart of The City. With the Barbican’s input, we aim to engage the wider community and further support the City of London’s vision of creating vibrant and animated spaces that complements one of the world’s most historic financial districts.”

Barbican Immersive develops and curates exhibitions focused on contemporary culture, emerging technology and digital creativity. This will be the first time that the Barbican Immersive team has curated a digital wall in London, taking Barbican’s programme outside of the Barbican’s walls and into the heart of the City of London.

Devyani Saltzmann, Director for Arts & Participation, Barbican, said:

“Through this partnership, we extend the Barbican’s reach beyond its walls, bringing bold, innovative digital art right into the heart of the Square Mile, and supporting the City of London Corporation’s ambitious Destination City strategy. We look forward to commissioning works that challenge convention and redefine what public art can be, offering the City’s residents, workers and visitors thought-provoking works that ignite joy and spark meaningful conversations about the world in all its complexity.”

Leading cultural placemaking agency Futurecity played a key role in brokering the partnership as part of its Cultural Strategy for 81 Newgate Street. Panorama St Paul’s was designed by international architecture firm Kohn Pedersen Fox (KPF).

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