MG Select, the luxury brand division of JSW MG Motor India, has introduced ‘The Select Art’, a nationwide initiative in collaboration with OffBeet Media Group. The programme is being mentored by visual artist Sidhant Gandhi, who is also known by his artist name ‘toosid’.
The initiative features 14 artists from 13 cities across India. Each artist has been commissioned to create a work around the themes of self-expression, innovation, and purpose. These pieces will be showcased at MG Select experience centres, which combine automotive retail spaces with gallery formats intended for cultural engagement and conversation.
Art and community focus
Milind Shah, Interim Head of MG SELECT, said, “The Select Art project embodies MG Select’s commitment to innovation and purpose. Through this, we aim to offer more than just a retail space; we want to create immersive environments offering our clientele the opportunities to enjoy contemporary art and experience our brand.”
The artworks will be auctioned after the first year of the campaign. A portion of the proceeds will go towards MG Sewa initiatives supporting women and girls.
Sidhant Gandhi, who works across illustration, digital media, and experimental formats, commented on his involvement: “It has been an exciting journey to feature in The SELECT Art project. I anticipate these talented emerging artists to explore meaningful themes deeply relevant and personal to each of them and bring out amazing masterpieces.”
Electric vehicle showcase
The campaign also coincides with the introduction of two new electric vehicles from MG — the M9 and the Cyberster. The M9 is positioned as a limousine, while the Cyberster is presented as a high-performance model. Both vehicles are part of the company’s broader shift towards design-led and sustainable mobility solutions.
‘The Select Art’ will continue throughout the year with installations and events across the MG Select centres.
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