Samsung has announced that it has collaborated with Moomins to introduce sixty artworks featuring Moomin characters, created by Finnish artist and writer Tove Jansson, and Moominvalley on the Samsung Art Store.
Samsung says that they will be available on Samsung TVs featuring Samsung Art Store starting today (May 18, 2026). The brand has detailed three pieces of arts the collection includes. You can check them out below.
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The Floating Theatre from Moominsummer Madness (1982) by Tove Jansson on Samsung The Frame Samsung Art Store – Source: Samsung
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Hattifatteners from Finn Family Moomintroll (1948), by Tove Jansson on Samsung The Frame Pro Samsung Art Store – Source: Samsung
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Garden Party from The Dangerous Journey 1977 by Tove Jansson – Source: Samsung
Commenting on adding the Moomins artworks to the Samsung Art Store, Samsung’s Vice President of the Visual Display Business, Heeyeong Ahn, said, “The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments. Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”
On the other hand, Moomin Characters Oy Ltd’s Creative Director said, “At the heart of the Moomin stories is a sense of kindness, curiosity and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning. Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”
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