Car Boot Scene, an artwork by Sheffield artist, Jane Smith, is featured in the Corolla Great British Art project. This initiative challenged artists to produce works celebrating the enduringly popular Corolla hybrid – a car that is made in Britain (at Toyota’s Burnaston factory) and loved by people from all walks of life.
Worldwide, more than 50 million have been sold across seven decades. The project followed the latest Corolla ad campaign which took a humorous look at the diverse lives of Corolla owners.
Smith is a Sheffield-based professional with 40 years’ experience as an illustrator. Her style is contemporary and stylised, with a focus on urban architecture. She used pen and ink to sketch the Corolla picture, then added colour digitally.
Her artwork features the traditional British car boot sale, populated with Corolla hatchbacks. She commented: “I think it’s important to show that cars are a useful part of life, not just about getting from A to B. Who doesn’t love a British car boot sale! They are great for shifting unwanted stuff, helping the planet through recycling, getting out and meeting people.”
The artworks have been displayed at Toyota (GB)’s headquarters in Epsom and are set to travel to other Toyota locations in the UK, including the Corolla factory at Burnaston in Derbyshire.
Carla Henson, Toyota (GB) general manager of Strategy and People, said: “Jane’s artwork accurately and creatively reflects our brief to create something that captures the essence of the ever-popular and enduring Corolla. We were also impressed that she researched what the Toyota brand stands for, in particular our mission to provide sustainable mobility for all.”
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